After costing out a new format, you wish to determine the response rate you must achieve to equal or surpass current results from your control package.

The following information details the costs, revenues and response rates associated with your current control and the proposed test format. The required calculation produces the response rate of the test package that must be attained to provide the same financial performance as the existing control.

Fill in the blanks and press "Calculate" button.


 
Breakeven Response Rates
Cost of Current Control Package, each $
Percent Response of Control %
Profit, or Net Contribution of Each Response $
Roll-out Cost of Test Package, each $

Calculate Results
Press to update results below:
Response Must be Greater Than or Equal to   %
Improvement in Response   %
 
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